PRINT / OUTDOOR
WRITER "They changed her diapers. She changed their lives." This Disney blockbuster was an American knockoff of a little seen French film. I also recommended that instead of going with the English translation of the French title, Disney should change the name of the movie to “Bachelor Moms”.
WRITER–CONCEPT John Cherry of Nashville’s Cardin and Cherry Advertising, who also created the Ernest “Know what I mean, Verne?” syndicated tv spots and movies, really got behind my ad for Exhibitor magazine. He personally lent his watercolor painting artistry to give the ad a nice, exaggerated memory feeling. It was one of the Exhibitor magazine staff’s favorite adverts.
WRITER–CONCEPT To help Warner Brothers teach worldwide licensees of Bugs Bunny t-shirts or Porky Pig dolls or Daffy Duck pajamas how to quickly grasp the personality and catch phrases of the characters, I invented a new cartoon character named Bernie, who was the agent to the cartoon stars. This afforded me the opportunity to define each character and through “Interviews with Bernie”, I was able to put all the famous catch phrases into context.
WRITER Coca-Cola is a huge sponsor of sporting events like rodeo and auto racing. All advertising must focus on the fan experience at the events and how Coca-Cola relates to and enhances that experience. Having a refreshing Coke while watching the bull rider coming out of the chute is the way to enjoy rodeo. McCann This link to a comp for Coca-Cola racing is another example.
WRITER The "Letters from the President" campaign ran in Fortune, Forbes and other magazines targeting execs, HR managers, agents, investors and Hispanics. The number 100,000 was the common denominator with all constituents - $100,000 in agent commissions, 100,000 investors and 100,000 companies that offered AFLAC to their employees. McCann
WRITER–CONCEPT Focus groups told us that a big down side to buying “to go” furniture was that everyone ended up with identical furniture in their homes. At Rhodes, however, they didn’t feel like one of the herd. Thus, the sheep tv and newspaper campaign began. McCann
 Hutcheson HospitalWRITER / CONCEPT This billboard that ran throughout North Georgia showed that Hutcheson pediatricians relate easily to sick children. Henderson Shapiro |  Coca-Cola / Turner FieldWRITER-CONCEPT Nothing says Atlanta like Coca-Cola and the Braves. This billboard along the I-75/85 corridor next to Turner Field reminded fans to drink plenty of Coke while cheering on the boys of summer. McCann |  Forethought / PlaidWRITER–CONCEPT–STRATEGY Forethought, an interstate insurance consortium of funeral homes, was struggling to overcome peoples' reluctance to even talk about their product, let alone think about it. Most adults have an image of what their funeral should be like but end up not addressing it and leaving over 50 important decisions, like what clothes to be buried in, to grieving loved ones. Henderson-Shapiro |
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 Forethought / F wordWRITER–CONCEPT–STRATEGY The consortium agreed with me to focus this initial campaign on giving people permission to think about and discuss with loved ones what they want their funeral to be like. This had to be done carefully with a very inviting, light tone using euphemism. Henderson-Shapiro |  Forethought / It's your funeralWRITER–CONCEPT–STRATEGY This outdoor campaign would spark conversation–the all important first step towards walking into a funeral home for pre-planning. Henderson-Shapiro |  Six Flags / Bat Signal TeaserWRITER-CONCEPT For one month prior to the official unveiling of the amusement park roller coaster, buzz could be generated with a mysterious bat signal outdoor campaign. At select high traffic sites, billboard extensions would be combined with klieg lights to pique curiosity. McCann |
 Six Flags / Batman HangtimeWRITER-CONCEPT ”Batman the Ride” was the first roller coaster to feature hanging carriages - a very exciting innovation in coaster technology. Billboard extensions of the hanging carriages could provide a great larger-than-life demonstration of how this thrilling new ride was not like any coaster known before. McCann |  Popeyes / Cat Daddy CampaignWRITER–CONCEPT Popeyes needed to remind both black and white audiences that their meals were flavored with New Orleans spices. My art director partner and I invented a cartoon dixieland jazz band of cool cats to scat about their favorite meals that they get at the Popeyes next door to their jazz club in the French quarter. They’re a five piece combo that showed up along with five new cajun meals. Radio script linked. McCann |  Coca-Cola / Cherry CokeWRITER-CONCEPT The Cherry Coke demographic marches to a different tune. McCann |
 Ford / Ranger MerchandiseWRITER-CONCEPT The Ford F-150 is the big, tough truck on the block. The Ranger is its mischievous “boy boy” little brother, but bad can be good - good marketing. Other trucks had their naughty little Calvin peeing on Ford decals and merchandise. I thought it was time for the Ford Ranger to have its personality iconified on stickers, hats, shirts, etc. JWT |
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