TV COMMERCIALS
DUREX / MTV SHEIK CONDOMS
WRITER (TAG)
This was the first condom ad to air on MTV. Durex used my tagline "Only the feeling gets throuh" to market to couples who were concerned about safety but were reluctant to forgo sensitivity.
When Durex developed the Avanti premium non-latex condom, the first and sheerest on the market, I provided these tags:
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RHODES FURNITURE / SUPER BOWL
WRITER-CREATIVE SUPERVISOR
Amid all the Super Bowl ads screaming look how cool we are, our commercial was simply trying to instill a reassuring feeling that Rhodes customers have a satisfying experience, as exemplified by their peers. Their peers, though, were all actors delivering scripted lines.
FORD / FORD TOUGH OR TOUGH LUCK
WRITER–CONCEPT
FORD / FORD FAMILY EXPO
WRITER–PRODUCER–CONCEPT
It was ridiculously hard to put together a story that scrolled left to right before non-linear editing, but I had to have it.
AFLAC / BASEBALL
WRITER
AFLAC is not a duck quack; it's complicated supplimental insurance (that actually should be marketed to HR managers, not the public). This execution (with it's awful whipsering VO)​, the broadcast component of our president's letter campaign, fit well in the TBS baseball cable buy. Here are a few more scripts I preferred.
CANNON FILMS / REPENTANCE TRAILER
WRITER–PRODUCER
Cannon's release of this critically acclaimed (8.5 on IMDB) subversive film from the Soviet Union heralded great changes were about to take place in the world. It was one of the first hints the West got of the glasnost breakthrough.
RELIABLE HEATING & AIR / FEEL COMFORTABLE
WRITER
When choosing HVAC installation & repair companies, homeowners are equally concerned about perfect indoor climate and finding technicians they can trust to be in their home.
RELIABLE HEATING & AIR / FAMILY DINNER
WRITER
RELIABLE HEATING & AIR / GETTING HOT IN HERE
WRITER
RELIABLE HEATING & AIR / FUNERAL FOR A FRIEND
WRITER
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